Privacy Policy

Information We Collect

We collect information that you provide directly to us, as well as information collected automatically when you interact with our services.

Information You Provide:

• Contact Information: Name, email address, phone number, and business address
• Professional Information: Real estate agency name, role, number of listings, and business goals
• Payment Information: Billing address and payment details (processed securely via Stripe)
• Communications: Messages, enquiries, and feedback you send us
• Form Submissions: Information submitted through our landing pages, application forms, and lead capture forms

Information Collected Automatically:

• Device Information: IP address, browser type, operating system, and device identifiers
• Usage Data: Pages visited, time spent on pages, links clicked, and referring URLs
• Cookies & Tracking: We use cookies, pixels (including Meta Pixel), and similar technologies to analyse traffic and optimise our advertising
• Location Data: General geographic location based on IP address

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our lead generation services
• Process transactions and send related information (invoices, confirmations)
• Contact you about our services, including follow-up calls from our call centre
• Send marketing communications (with your consent, where required)
• Create and manage your client account
• Analyse and optimise our advertising campaigns on platforms including Meta (Facebook/Instagram)
• Track conversions and measure advertising effectiveness
• Personalise your experience and deliver relevant content
• Comply with legal obligations and protect our rights

Meta (Facebook) Advertising

We use Meta's advertising platform to deliver targeted ads and measure their performance. This involves:

• Meta Pixel: We use the Meta Pixel on our website to track conversions, optimise ads, build targeted audiences, and remarket to website visitors
• Custom Audiences: We may create custom audiences based on website visitors, customer lists, or engagement with our content
• Conversion Tracking: We track actions taken on our website after viewing or clicking our ads

Payment Processing

We use Stripe to process payments securely. When you make a payment:

• Your payment card details are collected and processed directly by Stripe
• We do not store your full credit card number on our servers
• Stripe's use of your personal data is governed by their Privacy Policy
• Stripe is PCI-DSS compliant, ensuring your payment information is handled securely

We retain transaction records (amount, date, last four digits of card) for accounting and customer service purposes.

Information Sharing & Disclosure

We may share your information with:

• Service Providers: Third parties who perform services on our behalf (payment processing, email delivery, CRM systems, analytics)
• Advertising Partners: Platforms like Meta for advertising and analytics purposes
• Business Partners: With your consent, we may share information with partners relevant to our services
• Legal Requirements: When required by law, court order, or government request
• Business Transfers: In connection with any merger, sale, or acquisition of our business

We do not sell your personal information to third parties.

Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal, accounting, or reporting requirements
• Resolve disputes and enforce our agreements

When your information is no longer required, we will securely delete or anonymise it.

Your Rights & Choices

Under Australian Privacy Law and applicable regulations, you have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal exceptions)
• Opt-Out: Unsubscribe from marketing communications at any time
• Complaint: Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To exercise these rights, contact us using the details below.

Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Understand how you interact with our website
• Deliver and measure the effectiveness of advertising campaigns
• Analyse website traffic and performance

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

• SSL/TLS encryption for data transmission
• Secure payment processing through Stripe
• Access controls and authentication measures
• Regular security assessments

While we strive to protect your information, no method of transmission over the internet is 100% secure.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any website you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.